There are many factors that influence the ranking of a website. However, deploying SEO tools are proven to be worthy in increasing your website’s ranking. SEO tools are known to provide advanced technical solutions and contribute a lot in boosting the website’s ranking and visibility. Here are 10 free tools for beginners to rank higher in Search Engine Result Page.

Wayback Machine:

Wayback Machine allows you to see how a specific website looked like from 1996 to the present. It is an excellent tool for SEO diagnosis and can be used to fix old broken links. Wayback machine also lets you to search for old links and manage link aging in the website.

Google Keyword planner:

Google’s keyword planner is a free tool that can be helpful for both novice and seasoned advertisers who want to build new advertising campaigns. This tool allows you to search for ad group ideas and keywords and even build a list of new keywords. With this tool, you can also select competitive bids to deploy together with the ad campaigns.


Pingdom is a website monitoring tool that lets you to take control over diverse factors of any website. It includes a number of web monitoring tools that can be used to monitor a website’s up-time, DNS health, response time, Pings, etc. With the information obtained through this tool, you can improve the speed, loading time and performance of your website.


Copyscape tool lets you to detect plagiarized content and thereby preventing content fraud and theft. Small SEO Tools and Siteliner are some of the most popular copyscape tools that let you to detect plagiarism in content or a website.

Google and Bing Webmaster:

Google webmaster and Bing webmaster tools pave the way for narrowing the gap between search engines and webmasters. It helps you to establish effective communication between you and gigantic search engines. With the help of this tool, you can receive information on how healthy your website is. You can also find out the number of web pages indexed by search engines and the number of links pointing your website.

Google Analytics:

Google analytics is a free web analytics service which provides you with the fundamental analytical tools for marketing purposes and search engine optimization. Google Analytics features data visualization tools, email based communication and sharing, custom reports, and integration with several other Google products and so forth.

XML sitemaps:

Sitemap is a list of web pages on a specific website that can be accessed by all users, whereas an XML sitemap allows website owners to inform search engines about all pages existing on the site. However, with WordPress XML sitemap, you can inform search engines on how often you are updating your website and which links are more significant over others. XML sitemap allows search engines to crawl your website in a better manner.

Moz’s Open Site explorer:

Moz’s Open Site explorer is a backlink analyzing tool designed for evaluating strength and weakness of any website. With the help of this tool, you can drag up to 10,000 links and run unlimited reports. It also displays page link metrics of any website including linking domains, link opportunities, top pages, anchor text, just discovered links, inbound links and advance reports. It enables examination of websites indexed by search engines.

Google My Business:

Google My Business is an easy to use, free tool for brands, businesses, organizations and artists for managing their strong presence on Google, both in maps and search. All you need is to verify and edit your business information to help potential audience to know about your business and to enable them in finding you among the crowd.

Hoot Suite:

Hoot Suite gives you the ability of managing your social network accounts and scheduling messages for future publishing. With its social media monitoring tools, you can easily find out your target audience and engage them in the best possible manner.

If you are looking for a proven method to increase the ranking and visibility of your website, consider using the best SEO tools.

For all types of queries pertaining to SEO tools, call our SEO experts at Verve Innovation!