Having the best SEO and marketing tools at your disposal is essential to compete with search engine optimization, to discover new opportunities and to boost visibility of your website. Whether you are an owner of an SME, digital marketing manager or having your own blog, harnessing the benefits from these tools is extremely crucial. We have garnered 15 online marketing tools for business which are free, fast and easy to use. They have a wide gamut of uses and meet a number of common SEO needs.

Google Analytics:

With Google Analytics tool, you can gather complete information about your website’s visitors and use it to enhance your site’s content, user experience and conversion. This tool helps you to find

  • Important analytics data
  • Real identity of the user visiting your website
  • Demographics of the visitors
  • Pages brining more traffic and conversion
  • What people are searching for the most

Moz Check My listing:

This tool is intended for showing how a business is listed online. In fact, it lets you to check your listing on Bing, Google, Yahoo and other local search engines. With this tool, you can determine the precision of your local listing and resolve duplicate listings. If you feel any complication to gain a cutting edge over your competitors in terms of SEO and marketing, Moz Check My listing tools helps you to reach the top of the industry.

Google PageSpeed Insights:

 Page Speed Tools helps in analyzing and optimizing your website by following the best web practices.Google PageSpeed Insights also helps you to discover potential ways to make your website faster and user friendly. The page speed score usually ranges between 0 and 100, and a website with more than 85 points is considered as a high performing website.


Similarweb presents you an enriched visual dashboard covering a wide range of data categorized into General overview and 8 different metrics. They include:

  • Geography
  • Search traffic
  • Audience
  • Social
  • Display advertising
  • Referring sites
  • Similar websites
  • Mobile apps

While the free version enables you to compare two websites, the pro version allows users to make comparison of up to five websites.

SEO SiteCheckup:

With SEO Site Checkup tool, you can check your site and optimize the content to achieve better ranking for targeted keywords. It comes with a wide range of features and helps you to

  • Analyze SEO issues
  • Create SEO reports
  • Monitor SEO
  • Monitor your competitors

Google Search Console:

Search console from Google helps business owners, SEO specialist, web developer, app developer and site administrator to monitor and maintain the presence of a website in Google search result. You may be required to sign up for Google Search Console to see how Google optimize your site’s performance in search results. With this tool, you can gather information regarding internal linking, mobile usability, search analytics and many more.


Spyfu is one of the feature rich tools which help you to determine what your competitors are doing in terms of SEO and Marketing. With Spyfu, you will get PPC and SEO spy tool along with keyword research tool. By learning more about your competitor’s profile, you can make required steps to rank your website higher.


Dasheroo allows SME and individuals to create charts and graphs and accumulate them into dashboards. This tool is intended for driving data from cloud based apps. It also connects to a huge number of applications such as Facebook, twitter, YouTube, Instagram, Hubspot, Shopify, LinkedIn, Google Analytics and many more.

Social Mention:

Social Mention is a social media search and analysis platform which summate the data generated by the users from all over the world and deliver it as a single stream of data. Simply by entering your product name or website name in this tool, you can identify where and who has mentioned it online. In simple words, Social Mention gives you complete information on your brand’s or website’s online reputation.

Google Keyword Planner:

Google Keyword planner helps in creating new search campaign or in extending the current ones. You can get historical statistics, keyword and ad group ideas, list of keywords performing well and a list of new keywords. It helps in creating fresh content using targeted keywords.

Zeus ranking hunter:

Zeus Ranking Hunter is certainly a useful chrome extension that lets you to check the ranking of your or your competitor’s website within a single click. The ranking will be added beside the website listed in the search result, and this alleviates the necessary to count the ranking of a website from the top of SERP.

Moz Bar:

With this tool, you can easily streamline search engine optimization while surfing the website. Moz Bar lets you to compare link metrics, create custom searches, highlight keywords and links and access other SEO tools. You can also view social metrics for Twitter, Facebook and Google Plus with this tool bar.


Hootsuite is one of the most popular and effective social media management systems which help you with tracking and managing your social network channels. It enables you to monitor what others are saying about your brand, which in turn assists you to provide immediate response accordingly.


This is one of the most influential suites of SEO and social media tools helping to check backlinks. It offers a great deal of information related to your website’s backlinks. Over the time, you can notice how your website’s links are decreasing or increasing. Ahrefs helps you to determine

  • URL rating
  • Domain rating
  • Backlinks
  • Ahrefs rank
  • Referring domains
  • Referring page
  • Anchors
  • Referring content
  • Live index

Google My Business:

Google My Business  is a simple management tool which allows you to manage business information for all locations to make it easier for customers to find you on Google regardless of devices they are using. With this tool

  • You will be easily found by your customers
  • Customers can easily get in touch with your business
  • You can edit and verify multiple locations from single dashboard.

As all the above mentioned tools are available for free, you can take complete advantage of them without spending even a single dime. Make the good decision and take required steps to rank higher on search engines by deploying these tools wisely.

Verve Innovation likes to hear from you! So share your experience on using SEO tools in the comment section below!