SEO techniques are continuously evolving as search engine algorithms continue to get smarter. That has led many businesses to take shortcuts in the hope of staying at the top of search engine results much longer. In most cases, the outcome is never what such business expected to see. Instead of ranking, most of them end..
Social media is one of the most cost-efficient digital marketing techniques that help in increasing your brand’s visibility. Implementing a social media strategy will greatly enhance your brand recognition and build your reputation. The efforts you invest in social media marketing and management will aid you in generating a wide audience for your business and..
A Google My Business profile is extremely essential for local SEO as it enables you to appear in local search results for queries related to your services or products based on your location. Once listed, the information from your Google My Business account will appear on Google Plus Google Maps Google Search Benefits of having..
Google’s Maile Ohye shares her advice for hiring an SEO (Search Engine Optimizer) to improve the searcher experience on your website.
The process of creating an impact on the exposure of a website in a search engine is search engine optimization. SEO is an inevitable piece of e-business. Optimizing a website helps businesses rank at the top of search engines and remain exposed to potential clients. SEO professionals use a variety of SEO tools that help..
It may seem like an impossible uphill battle to compete with big sites in the SERPs, but there are benefits to running a smaller site that can make a tremendous difference to your SEO. In today’s MOZ Whiteboard Friday, Rand explains how small businesses and websites can target opportunities the big sites can’t, in spite..
Local SEO is no longer about small businesses and retail shops –– all businesses today will benefit from local SEO. While many businesses never focussed on this aspect before, the fundamental need to ‘localise’ business content has become more important than ever before –– and is an inherent part of most modern marketing campaigns.