Social media is one of the most cost-efficient digital marketing techniques that help in increasing your brand’s visibility. Implementing a social media strategy will greatly enhance your brand recognition and build your reputation. The efforts you invest in social media marketing and management will aid you in generating a wide audience for your business and..
Search Engine land reports that Google is running a test to serve AMP-enabled landing pages from mobile Search ads early last year and rolled it out to all advertisers in September. Now Google is experimenting with showing the AMP lightning icon next to the description in some of those text ads. AMP Test ads only visible to US customers, not Australia…
Google’s Maile Ohye shares her advice for hiring an SEO (Search Engine Optimizer) to improve the searcher experience on your website.
It may seem like an impossible uphill battle to compete with big sites in the SERPs, but there are benefits to running a smaller site that can make a tremendous difference to your SEO. In today’s MOZ Whiteboard Friday, Rand explains how small businesses and websites can target opportunities the big sites can’t, in spite..
If you’re reading this, then it’s probably because you or your company has been thinking about launching a Facebook page. This social network currently boasts over one billion members, which is what makes advertising to this captive audience is so powerful. Before you jump into the deep end and start paying for Facebook ads, there..