Google Ads AMP

AMP label in Google Search Ads

Search Engine land reports that Google is running a test to serve AMP-enabled landing pages from mobile Search ads early last year and rolled it out to all advertisers in September. Now Google is experimenting with showing the AMP lightning icon next to the description in some of those text ads. AMP Test ads only visible to US customers, not Australia…

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What is PPC (Pay-Per-Click) ? Basics of Pay-Per-Click (PPC) Marketing

PPC stands for pay-per-click, is one of the very successful marketing campaign in which advertisers pay a fee each time when their ad is clicked. In other words you are buying visit to your web site. Though there are different mediums for PPC, Search engine advertising is more popular form of PPC. It allows advertisers to bid for …

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