Today, almost everyone knows and uses social networking websites. Facebook and Twitter have reached even the most remote parts of the world. However, this was not the scenario a decade ago. Most of the people had no internet access at that time and smartphones were not launched in the market. Today, the situation has entirely changed and most of us can’t live without social media.
Emergence and Evolution of Social Media
Social media gives the ability to the users to connect and share with others. Six Degrees was the first social media site that was launched in 1997. From the launch of Six Degrees, the internet emerged into the era of instant messaging and chatting. LinkedIn was another website that was founded in 2012. It was geared towards professionals who want to connect with one another.
In 2004, Mark Zuckerberg launched Facebook which has now become a social media giant with more than a billion users. In 2006, Twitter was launched by Biz Stone, Jack Dorsey, Noah Glass, and Evan Williams. Instagram was launched for iOS users in 2010 and for android users in 2012. At the end of 2000s, social media was not only used to connect with people, but it also became popular marketing platform for businesses. Today, almost all brands have a strong social presence to get connected with their target audience and establish their identity.
Impact of Social Media on Businesses:
Social media channels have turned out to be a powerful platform to get connected with global audience. By creating and sharing contents on social media networks, you can achieve your branding and marketing goals.
Social media marketing has become an influential way for businesses of all sizes to reach out potential and existing customers, gain valuable insights and promote brand. It can fetch prominent success to your business, promote brand and drive more leads & sales.
Social Media Marketing Will Be Helpful In
- Increasing website traffic
- Building brand awareness
- Raising conversions
- Creating a brand identity
- Improving interaction with key audiences
Starting a social media marketing campaign without a strategy will not fetch you any benefit. Try to determine your target audience, your business goals and the message you want to deliver to your audience. Of course, you need to find out where your key audiences hang out and how they use social media. If your audience is more engaged on social media networks, then it will be easier for you to achieve the marketing goals.
Are you ready to get started with social media marketing, but not sure where to start from? Get in touch with the social media marketing professionals at Verve Innovation. We will help develop a social strategy based upon your end goals. For more information, talk to us at 1300 683 783 today!