It is still surprising that surfing the web on a Smartphone can feel slow and many users are abandoning the sites that are not loading quickly. So, many webmasters are turning towards the latest technique called Accelerated Mobile Pages (AMP).

What is Accelerated Mobile Page?

AMP is an accessible framework from Google designed exclusively for developing fast loading mobile web pages. This open source initiative facilitates webmasters to improve speed and to enhance user experience whilst enjoying ad revenue.

Even though, some seasoned developers are achieving similar kind of results with demanding performance optimizations, most of the publishers often ignore this to overcome resource constraints. With AMP, you can achieve mobile optimization without compromising on the web experience.

How AMP works?

AMP includes three prominent features and they are as follows:

  • AMP Java Script
  • AMP Content Delivery Network

AMP HTML comes with a few custom tags and properties and numerous restrictions. Unless you are acquainted with regular HTML language, you may have difficulties in changing the current mobiles to AMP HTML. There are certain markups required for your AMP HTML page.

  • AMP Java Script:

AMP JS is a JavaScript framework confined for mobile pages. It plays a vital role in managing resource handling as well as asynchronous loading. The most important factor is that using third party JavaScript is highly prohibited with Accelerated mobile pages.

  • AMP Content Delivery Network:

This Content Delivery Network caches AMP enabled pages and carry out certain performance optimizations in your mobile page.

How to AMP your website?

  • Maintaining minimum two versions of your mobile page is important- one is original version of the page and another one is AMP version of the same.
  • As using third party JavaScript and form elements is strictly banned, you cannot incorporate on-page comments, lead forms and other components that you may be having in a standard mobile page.
  • In order to accommodate the restriction, you may be required to rewrite the template of your mobile page. For instance, CSS should be in compliance with AMP and be less than 50KB. Using a unique AMP-font extension is also highly recommended.
  • While adding images, utilizing custom amp-img element with an open height and width is a mandatory. If your mobile page embraces animated GIF images, then you must be using an individual amp-anim extended element.
  • Similar to images, a custom tag called amp-video must be deployed for embedding videos through HTML5. For YouTube, you will be using an extended element called amp-YouTube and for Vimeo, you will be using amp-Vimeo. There are also separate extended components for social media such as Facebook, Instagram, Pinterest, Twitter, etc.

Though it seems to be difficult for you in the beginning, you will get acquainted with AMP with proper planning in designing your website. If you carry out all these modifications in your typical mobile page, you can expect Google to detect the AMP enabled page.

“Webmasters using WordPress can make use of WordPress AMP plugin.”

If you are really interested to know more on Accelerated Mobile Pages, you can approach our support team at Verve Innovation, SEO Company Melbourne.