Every now and then customers ask us the factors contributing to Search Engine Ranking. So they can work towards its. Though it seems like an easy question, its very hard to answer. Because there is no one right answer. Moz one of the leaders in SEO trends tracking surveyed 120 SEO professionals and having them to rank different search factors.
This does not mean the list represents the actual most important ranking factors. In fact, one of the top factors listed, Google +1′s, has been claimed to not be a direct, unpersonalized, ranking factor. Note: The Survey was done on last year(2013) Oct, but nothing much changed till then.
Here are the top ranking factors according to this survey with this interactive chart: