Wait! The SEO market is not that difficult, I finally found the solution and I am not greedy – I will share it with you. The aim of owning a business is to make money and in a 21st century that has seen the world digitalize, this will be dependent on our ability to sell ourselves to the digital audience.

My friend Ashley called me (Local SEO expert with 10+ years of experience) the other day asking for tips because she wasn’t getting any customers and her site never popped up on searches even when the searcher was indeed looking for her. I am telling you this because I know a lot of you are like my friend Ashley and I can safely say that although SEO takes 4 to 6 months before any visible result can be seen if these steps are adhered to then you are on the path to greatness.

We chose to talk about local SEO because, in all honesty, this is what you need. As a local SEO company in Melbourne, we know how important it is for every business. For instance, you won’t be happy searching for a ‘Car Service in Melbourne’ and being directed by Google to Sydney or Perth. SEO goals have always been;

  • To rank number one on google
  • To get more leads/sales

and if this is your plan and goal the next few paragraphs are for you. There are so many factors and things we can do to better to improve the SEO ranking of your local business, some of which are;

Page Header Optimization – It is important that your page header for contents possess the right amount of everything that is needed to place it above other similar contents on the ranking sheet. First of all, your page header must not be above 60 characters to avoid it being truncated by google. It’s one of the important ranking signals.

Location and page speed – Proximity of address to the location of search is a factor that cannot be overemphasized, like the example we gave above. Shocking researched facts shows that it takes fifteen seconds on an average for a site to complete load on a mobile device and a searcher leaves a site that takes more than three seconds to load. With this said it is important to take your site above the thin line between fast loading and slow loading, tips that can help include; compressing images, reducing the number of redirections, minify CSS, HTML and javascript and increase server response time.

A ton of tricks, steps and technics have been analyzed by SEO experts in the are especially from the SEO experts at www.moz.com – some of which are listed below:

  • Google My Business Signals(Business Categories, Keyword in Business Name, Uniqueness etc.) 12%
  • Link Signals ( Quality and Quantity of linking domain, Anchor Text etc.) 53%
  • Review Signals( No. of legitimate reviews, Response to reviews & quality of review signal .) 44%
  • On-Page Signals (NAP Consistency, DA, keywords titles etc.) 82%
  • Citation Signals (citation reference & volume, etc.) 82%
  • Behavioural Signals (CTR, check-ins, Call Actions etc.) 56%
  • Personalization
  • & Social Signals( Social media engagements etc.) 82%

Some other factors could be; citations are very important and they have to be accurate (name, address and phone or directories). Reviews and links to your site are also important, use of google posts to promote your business site during searches on google. Also, have a domain authority of 20+ and a GMB rating of more than 3.5 with more than seven total reviews. Strength in the local market is what determines the success or failure of any business and to gain grounds there, you have to rank high in the local rankings and some keys to this have been outlined above.


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