The use of the PC is vastly diminishing. Surprising isn’t it. Yes, it is true. Ever since the launch of tablets and smartphones the level of interest, to be precise, the patience to sit in front of a computer is shrinking. Life happens to be running fast, really fast that it has become touch and go for the generations to come. The sales of the tablet are expected to exceed 100 million this year and not to mention the sales of the hottest commodity – Smartphones is infinitely larger than its size.

With the evolution of 4G and more to follow the shift of using mobile devices and technology is enormous where one can only expect this to double from here. Many organisations have already considered building apps or making their site accessible. A million screens have bloomed, and we need to build for all of them.

Though building apps may seem like an obvious solution for many large firms, the majority of users still prefer reading or browsing on mobile web than having to key in, to find the app. They just want the website on a small screen to be similar to that of a large screen, which makes it easy to remember and navigate.

This is where responsive web design plays a significant role.

So what exactly is responsive design?

Verve Innovation Responsive web design

Responsive web design uses “media queries” to figure out the resolution of the device it’s being served on. Flexible images and fluid grids then re-size to fit the screen. In simple terms, if you are viewing a website on a desktop browser, try making your browser window smaller, the image and content column will shrink according to the size of the window.

OK, now that I know what responsive design is, how does it benefit me or my business?

The obvious benefit is that you just build a website once, and it works seamlessly across any screen. In that way you not only attract desktop customers, but you also go a step further and draw customers using tablets and smartphones.

Here at Verve Innovation we emphasise on innovations such as responsive design and make sure our client’s websites are on par with the latest technologies. We want our clients to have a unique experience and a way forward at an affordable cost.

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