When is the best time to send email newsletters? This is one of the most common questions that many email marketers have. Well, if you ask this question to two different marketers, you will probably get two different answers. The fact is that there is no any set rule to figure out the perfect timing as it changes with type of business, audience base, devices used and many other parameters.

Why is Email Marketing Important?

Email Marketing is said to have a high return on investment, especially if you have a well-crafted email marketing strategy and follow industry’s best practices. It allows business owners to reach a big audience base quickly and cost-effectively. Moreover, it is transactional and action oriented, meaning that the recipient will reply, forward, sign up or click-through. To blast off your message and make your email marketing campaign successful, you must determine the right time.

Why Is It Vital To Pin Down Timing?

If you want to get your email opened and read, you must send it at the best time. But, before determining the time, it is important to figure out to whom you are sending it. You must know your target audience before you schedule a email marketing campaign. This is because the buyer behaviours differ with age groups, genders and demographics. Segmenting your consumers and understanding their behaviours will help you determine the right time to send emails.

What Are The Best Days To Send Email Newsletters?

B2B emails that are aimed at workaholics and entrepreneurs can be sent during the weekends. When compared to other days of the week, Saturdays fetch the highest open and click-through rates. If your emails are aimed at working professionals, they can be sent on Tuesday, Wednesday or Thursday. People working nine to five are less likely to check their emails on the weekends.

What Is The Best Time To Send Email Newsletters?

There’s been a lot of talk about the best timing to send email newsletters. While some people claim that sending late at night or early in the morning works best, others believe that lunchtime is the best time. Now, let’s dig a little deeper and be elaborate on what people claimed to be the most optimal time to send emails.

  • 12:00 AM: Emails that are scheduled to be sent at midnight will receive a higher open rate as most people start their day by reading the emails.
  • 1:00 PM: Sending emails post lunch will help you grab the attention of people who look for a diversion after lunch.
  • 4:00 PM: Sending emails at this time of the day will help garnering the interest of the people who shift from work mode and look for something engaging.

To recap, the best days and time to send email newsletters are Tuesday, Wednesday and Thursday in the midnight and early/late afternoon. Remember that campaign timing depends merely on your target audience. If you are in doubt, you can use Send Time Optimization from MailChimp to determine the best time for your subscribed contacts.

Looking for someone who can handle your email marketing campaign? Verve Innovation has got you covered. From creating campaigns to sending newsletters to your contacts, we offer a complete solution. For more details, call 1300 683 783 and speak to our experts today!