Do you know PPC advertising
can increase your brand awareness by 80%?
Better Strategy = Better PPC Results
Yes, with the right PPC campaign strategy, you will be able to display your Google Ads
and put your business in front of people who are searching for products or services you offer.
In fact, it is the fastest way of driving targeted traffic and increasing conversions on your website.
Verve Innovation Can Help!
If you own a business based in Melbourne and are looking to promote your service or product online, we can help. At Verve Innovation, we have a team of PPC experts who are capable of creating targeted, effective and scalable Google Ads that rank your website at the #1 position on the search engines.
Importance of Google Ads:
- Increase traffic to your website
- Pay only when someone clicks on your ads
- Track and measure your ad performance
- Have control over your budget
- Generate a higher ROI
- STOP Bot and Competitor Clicks – Detect & Prevent Click Fraud
Our Campaign Involves
We begin with understanding your business and conducting keyword research. This includes analyzing your website, current campaigns, keywords your competitors are targeting and studying thousands of keywords and phrases relevant to your business.
Create Ads & Build Campaign
After setting up an overall budget, we will choose multiple keywords and divide them into ad groups. This pattern allows us to monitor the success of individual ad groups, meaning that we can focus on ads that are bringing the expected result.
Come Up With Ad Copy
Writing ad copy needs creativity. In fact, these are the words that encourage people to click on your ad. Our PPC experts write ad copy that is relevant to the keyword and in compliance with the strict guidelines of the ad platform.
Make Your Ads Go Live
At this stage, we will set the maximum daily budget of your campaign and make your ads go live. Our optimized campaign structure makes data easy-to-understand and obtains maximum quality score.
Monitor & Optimize The Ads
This is when the real work starts. We utilize the insights like click-through-rate and impression share to optimize each ad. We remove ads that are not working and re-direct funds into ads that are delivering the expected results.
We provide you with a comprehensive report on a regular basis that includes data of what we have done, how the campaign is working and which ads are delivering the results. Call 1300 683 783 and talk to our experts now! Let’s get your PPC Google Ads campaign take off!
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Frequently Asked Questions
Google AdWords is a great way to increase your brand visibility and bring traffic to your website. However, it can’t match the level of SEO. SEO helps you to land on top spots with relevant keywords, high-quality backlinks, and good quality content. SEO traffic is more than that of a paid PPC ad. If you compare the cost and traffic of both, SEO brings more traffic and helps you land on the first page. SEO is a great investment and it can promise to bring back the profitable leads that you expect.
No. Google AdWords or PPC advertising does not help with SEO rankings. Both are different. AdWords provide immediate visibility and the ads are paid. SEO is a long-term process and the traffic is organic. It works on several factors to get ranked in Google.
- AdWords is paid traffic while organic SEO traffic is free.
- Adwords provide instant traffic than SEO, as you can build advertising campaigns to achieve the targeted traffic. While with SEO, you need time to get good rankings and increase traffic especially if you’re a new business.
- Adwords will stop the traffic once you end your AdWords promotions, whereas organic traffic will continue for a long time.
- You can target several keywords with Adwords. In SEO, focusing on user intent keywords is enough for the best results.
If done right, Google Adwords campaign facilitates instantaneous growth in website traffic and conversions. If you are looking for quick results on your digital marketing spends, it should be a significant part of your advertising strategy.