“How can I drive more traffic to my website?” is the first question most of our clients ask when speaking to us for the first time. Traffic is the most important thing your website needs if you’re to go anywhere with your online business. Without traffic, there will be no leads and no sales. End of story.
No Traffic? No Worries!
Because you’re not alone. Out of 164 million blogs online today, 71% get fewer than 5,000 visitors a month (Source). It’s hard to spark fireworks from this kind of traffic unless you’re exceptionally great at converting your visits into sales. The good news is that you don’t need to worry, just act. It’s possible for you to multiply your visitors 2X, 4X or higher if you just follow these 5 simple steps.
Step #1: Publish Targeted Content
Too many drive-traffic articles skip this most important step and rush on to SEO and other quick-fix approaches, whereas it’s basically content your visitors come looking for. The first step is to know your target customers. For instance, if you sell handmade ties, your ideal customer is likely to be interested in workmanship and artisanship. So, these themes can become the focal points of your content. Having high-quality, relevant content that appeals to your audience is hence the starting point for driving more traffic.
Step #2: Get a Grip on Your SEO
Turn SEO into continuous process. Scrutinize your keywords to see whether they correctly represent your business and your customers’ intent. Recheck your title tags, header tags, meta tags, alt tags, and meta description to confirm that they contain your most important keywords. Optimize images, videos, infographics, and text content regularly. Keep adding fresh content with new keywords as newer topics become trendy. SEO company like us can give you more insight upto your first consultation.
Step #3: Leverage Social Media
Social media including Facebook, Twitter, Instagram, and LinkedIn are powerful sources of traffic, provided you know how to use them. Once again, targeting is critical. The updates you post must resonate with your target audience if you want to benefit from the virality and traffic generation potential of social media. It is also crucial to create or curate high quality visual content—pictures, videos, infographics—in order to maximize engagement. The more people like and share your updates, the more the exposure, and traffic.
Step #4: Build Inbound Links
Incoming links to your pages are one of the key signals that search spiders track in order to rank your website. If a large number of links are leading to your site from external websites with high domain authority, it tells Google you have some valuable content up there. However, the catch-phrase here is “domain authority.” The sites that you target with your guest posts or other link-building content must have a great reputation and sizeable traffic. Never ever buy low-quality links from substandard websites, otherwise you’re likely to be hit by the Penguin update, which measures the quality of the incoming links. More quality inbound links will not only get you more referral traffic, but also boost your organic traffic by securing higher search rankings.
Step #5: Set Up Email Marketing
The good old email marketing still boasts the highest click-through rates among all digital media. You should configure email subscription forms on your pages to capture your visitors’ email addresses for subsequently hitting them with special offers and reminders. Always use email on an opt-in basis only and never spam people with unsolicited emails.
Hope you enjoyed our post. I look forward to your comments and questions.