Dominate Your Local Market And Maximise Your Revenue With Expert-Led Local SEO Services.
For any business looking to drive leads and sales within a specific geographical location, a successful local SEO campaign is essential. Verve Innovation, a leading SEO company in Melbourne, has helped many local businesses capture more of the market with our local SEO services. Whether you are a multi-location company looking to enhance the local visibility of your various branches or a small business wishing to earn more local authority, we are ready to help.
Local SEO Ranking Factors:
Your search ranking depends on a variety of local SEO factors, and they include:
What Does Our Local SEO Services Include?
Optimisation Of Your GMB Profile:
Optimising your Google My Business profile is a great way to establish your presence on Google and help your potential customers find you easily. We will optimise your GMB profile by including the following information:
- Actual business name
- Hours of operation
- Accurate address information
- Phone number
- Website link
- High resolution images
- Compelling description
Getting On-Page SEO Done Right:
Getting on-page SEO done right can help your local business rank higher in SERP for relevant keywords. Important on-page SEO elements include:
- Creating high-quality page content
- Meta Descriptions
- Page titles
- Page URLs
- Internal linking
- Image Alt-text
- Structured Markup
- Mobile responsiveness
- Site speed
Building Local Citations
Building local citations is vital to rank your business higher on search engine result pages. It sets you way ahead of your competitors and increases your visibility among your local prospective customers. We build citations from reputable sources such as
Optimising Site Using Location-Based Keywords:
We create content using buyer-focused, localised keywords that people use to search for businesses similar to yours in your area. In addition to content, we use location-based keywords in URL, Meta Description, Title Tag, H1 Heading and Alt Text of images.
Getting High-Quality Backlinks:
Backlinks is one of the most important local SEO ranking factors. Inbound links from high-authority websites tell Google that you are a legitimate company, and also increase your domain authority. We get high-quality backlinks by:
- Guest blogging on reputable websites with a high domain authority
- Creating high-quality content on your website and letting others to link to your content
- Engaging with local influences on social media
- Using resource links from trusted websites
Getting a high number of positive reviews can increase your business’s reputation and boost your ROI. In addition to encouraging your customers to leave positive reviews on your business, we also monitor, convert, respond to threat and proactively seize opportunities to boost your recognition
Optimise Your Website For Mobile:
With Google started favouring mobile-friendly websites, having a website that is readable and navigable on mobile devices is important. We adopt mobile-first approach and build mobile-friendly websites that work absolutely on any device.
How Do Businesses Benefit From Local SEO?
With today’s competitive digital landscape, it is more important than ever for businesses to invest on local SEO. Small, mid-sized and multi-location companies need local SEO services to generate qualified leads and convert them into sales. With our local SEO services, your business can benefit from:
- Stronger online presence
- Better ranking in local search result
- Improved Google Maps visibility
- More repeat business through brand recognition
- Increased online credibility
- Improved visibility on mobile devices
- Increased ROI through awareness
- Outranking local competitors
Want to reach your local audience and gain new leads? Call 1300 683 783 and get in touch with our local SEO company. Let’s help your business grow online!
Frequently Asked Questions
How Does Local SEO Differ From Regular Website SEO?
Regular SEO increases your visibility on a national or global level. This can be helpful for drop-shipping businesses that want to reach worldwide consumers.
Local SEO is more about the location, and is best for businesses serving local customers around their physical location.
Will You Force Google To Display A Business Profile In The Search Result?
To appear in the search result, you must put your business on the map and gain authority. To get started with, you should have a complete Google My Business profile, and get reviews and ratings to appear at the top of the list.
Is Putting Yourself On The Local Map So Important?
According to a study from The Manifest, nearly 70% of smarphone users use Google Maps than other navigation apps. Another survey from Brandify revealed that 77% of searches are made on Google Maps to find ‘near me’ business information. If you want your business to get found on Google search result page, you should put yourself on the local map.
Why Setting Up Google My Business Profile Is Important?
Google My Business profile is the first thing your customers will notice when they search for your business. A complete GMB listing can improve your local SEO ranking and make your business’s essential info displayed on the right-hand side of the SERP. With Google Maps integration, direct messaging feasibility and option to display reviews, having a GMB profile has become more important than ever.
What Type Of Businesses Could Benefit From Local SEO?
The ultimate goal of local SEO is bring customers to your store or website. So, any business having a storefront, offering a local field service or providing same day local delivery can benefit from local SEO services.
How Do You Rank Beyond Your Physical Location?
If you want to rank for multiple areas beyond your physical location, you can create ‘service areas’ section on your website and come up with separate webpage with unique content for each location you serve. Providing an interactive map, using Google My Business and optimising your website for mobile search can help you rank in multiple cities.
Is A Website Must For Local SEO Success?
It depends merely on your local competition. If you are the only business providing a specific service in your area, you might appear in the search result by having a complete GMB profile. If your business industry is highly competitive, we recommend having a website to do SEO as it is greatly effective.
How Long Does Local SEO Take To Show Results?
Time needed to see positive results can depend on a variety of factors, including the type and age of your business, level of competition, your past efforts, whether you have a website or GMB page and many more.
Is Content Important For Local SEO And Map Optimisation?
In order for your business to show up as a map result, you need to use location-based keywords in your website content. Adding unique quality, hyper-local content is important to improve your visibility among the local customers.
How Long Should I Opt For Local SEO Services?
SEO is a long-term marketing strategy. The longer the local SEO services are used, the more customers your business will gain.