Pay Per Click (PPC) /
Pay-Per-Click (PPC) is an online marketing strategy that is used for generating more clicks on the website by targeted audience.
Pay Per Click or PPC Marketing is an influential advertising technique that offers quantifiable results within a short time. With this method, you can pay to display your ads on top of Google, bing or yahoo and promote your business to a larger audience much faster. Simple concepts but requires knowledge and skill to run the successful marketing campaign.
75% of people say paid search ads make it easier to find the information they need when searching online
Reach More Customers
Why you need Adwords?
PPC provides a great platform for business to get instant traffic and helps in generating considerable sales within few weeks. That’s why we strongly recommend newly launched websites to have PPC as a part of their marketing campaign.
While businesses need to allocate a part of their budget to run PPC campaign, they can enjoy good return on investment which can be tracked accurately.
With PPC campaign, you can expose your brand name faster and convey your message to your new prospects.
Benefits of Pay Per Click
Quick Result Strategy
Generating Immense Traffic For The Website
Useful In Earning More, But Pay Less
Gets The High-Level Online Visibility
Open Opportunities For Other Channels
Whether You Already Run PPC And Need Help With Optimizing It Or Want Us To Create A Campaign From Scratch, We Are Ready To Do It For You.
For any questions you may have, call us on 1300 683 783
Our professional services
What we can do for you?
At Verve, we have a team of Search Engine Marketing (SEM) experts who have immense knowledge on running a successful PPC campaign. As a Google Partners, we provide professional services to businesses of all sizes and let their ads run on Google/bing successfully
Local Market Research
We take time to understand what your business is about, your competitors, your customers and their search patterns to run successful PPC campaign and gain better results.
Keyword research is an integral part of PPC advertising. We use advanced tools to analyse your consumer’s needs, keywords used by consumers and their relevancy to your business. This in-depth analysis helps us to create a set of keywords and key phrases for your PPC ads.
Landing Page Optimisation
While PPC campaign can bring in a flow of quality visitors, you need a perfectly optimised landing page to convert visitors into customers. At Verve Innovation, we are specialised in creating custom landing pages that tend your visitors to stay on your website and make businesses with you.
With our PPC advertising services, you can reach out potential clients who are interested in your product or services. This gives you a bigger chance of generating more leads and making more sales.
Yes! We are official Google Partners. Who are Google Partners? Google Partners are agencies, marketing professionals who have been certified by Google to manage AdWords accounts. Companies who qualify for Partner status earn the Google Partner or Premier Google Partner badge.
Send us your request
Get in Touch With Us
Frequently Asked Questions
Google AdWords is a great way to increase your brand visibility and bring traffic to your website. However, it can’t match the level of SEO. SEO helps you to land on top spots with relevant keywords, high-quality backlinks, and good quality content. SEO traffic is more than that of a paid PPC ad. If you compare the cost and traffic of both, SEO brings more traffic and helps you land on the first page. SEO is a great investment and it can promise to bring back the profitable leads that you expect.
Your shopping ads appear on:
- The shopping tab on Google Search
- Next to search results on Google search
- Google partner websites
- Google Display Network that includes Gmail, Google Discover and YouTube.
Yes, remarketing is not only effective but can also drive a high ROI. It gives you a second chance to convert the visitors into customers based on their previous interactions with your business.
- Product shots and detailed information
- Personalised messages
- Location specific information
- Promotions and special offers
- AdWords is paid traffic while organic SEO traffic is free.
- Adwords provide instant traffic than SEO, as you can build advertising campaigns to achieve the targeted traffic. While with SEO, you need time to get good rankings and increase traffic especially if you’re a new business.
- Adwords will stop the traffic once you end your AdWords promotions, whereas organic traffic will continue for a long time.
- You can target several keywords with Adwords. In SEO, focusing on user intent keywords is enough for the best results.
The cost of Google Shopping Ads Campaign depends merely on the scope of visibility you want for your products. The cost also depends on the total number of products you have.
As remarketing is gaining more popularity, many online platforms are allowing users to remarket their adverts. However, popular remarketing platforms include:
- Google search page results
- Google display network
- Third party websites
The main advantage of display advertising is that you can produce ads in a variety of formats, including
- Text ads
- Image ads
- Video ads
- Rich media ads