When it comes to a user-friendly website, the user interface (UI), the user experience of your website plays a huge role in Google rankings. Previously, it was all about adding relevant tags, texts, links and keywords that made your Website rank in Google. Google deconstructs user behaviour based on the flexibility and responsiveness of your website. You work with a UI UX design & development agency to churn out designs with SEO friendly factors for your website. Before finalising the website design, consider the elements that affect your SEO.
Make UX Design Fit Into SEO
A Website with carefully packed pages, expert navigation control and impactful keywords can work wonders. It’s where the usability & UI & UX design go hand-in-hand for a better user experience. The user engagement variables like bounce rate, time spent on the Website, and pages visited all have become the critical parameters of the Website. Integrate UI UX design & a well-thought SEO strategy to make your website rank high.
Stay Between Aesthetics & SEO
Your Website’s visual appeal is what entices the customer to come in. So, use shorter headings, crisp paragraphs with rich content & feature them in a list format. It would even allow your page to feature on Google search results. For instance, a page must have a header tag and say what the page is all about & primary keywords.
Use Interactive Elements
When your website has several interactive elements to promote action from the users. When your page has lengthy paragraphs, make it attractive & readable with a driving call to action button. It will generate potential leads for your business.
Optimize Your Website
When your Website page takes more time to load heavy multimedia content, the bounce rate will be higher. Ensure to work with a UI UX design agency to optimise the website. They will work on parameters like cache, redirects and heavy animations, images and fasten the website’s speed.
Work On Responsiveness
A visitor can turn into a potential customer when your Website has all they want. Moreover, designing a Website that is mobile responsive & works in all user-based gadgets can bring more traffic & more desirable leads. All you need to do is optimise the UI UX design into different container sizes, shapes & fit them into SEO.
By understanding how your website UI UX design facilitates search engine optimization & the results it brings, you can create a website that ranks higher.