Social media is one of the most cost-efficient digital marketing techniques that help in increasing your brand’s visibility. Implementing a social media strategy will greatly enhance your brand recognition and build your reputation. The efforts you invest in social media marketing and management will aid you in generating a wide audience for your business and..
Search Engine land reports that Google is running a test to serve AMP-enabled landing pages from mobile Search ads early last year and rolled it out to all advertisers in September. Now Google is experimenting with showing the AMP lightning icon next to the description in some of those text ads. AMP Test ads only visible to US customers, not Australia…
Reviews are the major influencers in a customer’s decision to use a business. A negative review can make a great difference between using your business or not. When the negative review is fake or posted by a competitor or a frustrated employee, it’s recommended that you address it. What Kinds Of Reviews Are Eligible For..
Social media platforms have been changing the image size and formats regularly. In order to keep you all updated, we have presented you the image size guidelines. Our image size guide will give you detailed info on the best image sizes for every social network. Check out social media image size guide for popular social..
With billions of websites on the internet, ranking at the top of search engines has become a tough egg to crack. Search engine optimisation ensures top ranking in the search result, brings organic traffic to your website and promotes product among the potential customers. However, you need a professional firm to optimise your website in..
Email marketing has become one of the strongest channels to gain more customers and increase the ROI. Brands are getting more sophisticated in using email marketing techniques to reach out their target audience. If you are able to invest more on email marketing campaigns, you can reap more returns out of it. To help businesses,..
As a businessman, it is quite essential for you to use effective marketing strategies to develop your business. With a limited budget, marketing your business can be extremely challenging. When you bootstrap your startup and have inadequate resources to market your business, you can rely on free digital marketing tools. In order to make life..
A Google My Business profile is extremely essential for local SEO as it enables you to appear in local search results for queries related to your services or products. Once listed, the information from your Google My Business account will appear on Google Plus Google Maps Google Search Benefits of having a listing: When a..
Google is constantly improving their search algorithm to provide the best search experience to the users. The search engine giant takes a lot of factors into consideration when ranking a webpage. Businesses should optimise their websites in compliance with Google’s guidelines to ensure the success of their online venture. Here are the most important Google..
What is RankBrain? If you are a webmaster, you might have heard about RankBrain- the machine learning artificial intelligence system. Since its launch in early 2015, RankBrain has been used by Google to filter a large part of search queries and display the results that are reflective of and relevant to the search intent. How..