Google is constantly improving their search algorithm to provide the best search experience to the users. The search engine giant takes a lot of factors into consideration when ranking a webpage. Businesses should optimise their websites in compliance with Google’s guidelines to ensure the success of their online venture. Here are the most important Google..
What is RankBrain? If you are a webmaster, you might have heard about RankBrain- the machine learning artificial intelligence system. Since its launch in early 2015, RankBrain has been used by Google to filter a large part of search queries and display the results that are reflective of and relevant to the search intent. How..
Google’s Maile Ohye shares her advice for hiring an SEO (Search Engine Optimizer) to improve the searcher experience on your website.
Google has made a drastic change to its algorithm and all eyes are prying on the newly emerging trends. We have covered all the hottest SEO trends that would help webmasters to optimize their website and prepare for the forthcoming opportunities that Google would offer in 2017. Top SEO trends 2017 for you… Google Accelerated..
Google has started rolling out Mobile-First index. This new update is going to change the way your website gets ranked in search engine result page. What is Google Mobile First Index? You may probably know that Google uses a bot to surf around your website and follow links on your pages. Earlier, Google crawled your..
The process of creating an impact on the exposure of a website in a search engine is search engine optimization. SEO is an inevitable piece of e-business. Optimizing a website helps businesses rank at the top of search engines and remain exposed to potential clients. SEO professionals use a variety of SEO tools that help..
So, you have launched a new website. Congratulations! But, do you think that just having a great website is enough to run a business successfully? Definitely not! Creating and launching a brand new website for your business is certainly a big accomplishment. You might have spent countless hours in designing, coding, testing and launching a..
It may seem like an impossible uphill battle to compete with big sites in the SERPs, but there are benefits to running a smaller site that can make a tremendous difference to your SEO. In today’s MOZ Whiteboard Friday, Rand explains how small businesses and websites can target opportunities the big sites can’t, in spite..
Are you endeavoring to master PPC? Then you need to enrich your knowledge on Quality Score that can have a great influence over the effectiveness and cost of paid search campaigns. Google Quality Score is the deciding factor of cost per click and effectiveness of PPC ads.Here are quick tips to increase quality score in adwords…
Importance of Ranking your Website in Google – Our columnist comes with recommended ideas to rank your website higher in SERPs.