There is no doubt that your business is important to you. Well, don’t you want your customers or clients feel the same? If yes, you want to put your best foot forward when looking for new clients. Keeping your website up-to-date is one of the best things you can do to ensure this. A boring, out-dated and hard-to-navigate website can scare away the clients before even they know what your business is about. Here are a few things to focus on when you update your website:
Adopt The Latest Technologies:
The internet technology is constantly evolving and rapidly developing. If you adopt those new technologies that are relevant to your business, you will be able to provide your users with the best user experience.
Update Your Website Design:
A poorly designed website with unpleasant colours, hard-to-use navigation bars and a non-responsive design could tend visitors to leave the website without giving the business a try. Responsive website designs can give visitors a better user experience and increases the chances of making a purchase.
Keep Your Content Fresh:
The content on your website should effectively communicate the benefits of the services or products you are offering to your target market. Demonstrating the benefits of your business helps building the trust. When your target audience trusts you, they choose to buy your products or service.
Also, you must make sure that you have more pages on your website talking about your services and products. This will increase your chances of showing up in the search results when people look for such services or products.
Move Your Website To A Secure Platform:
If you are using a platform that is susceptible to security breaches, your website may be hacked without your concern. Moving your website to one of the most secure website development platforms such as WordPress is the best way to stay on the top of threats and vulnerabilities.
Signs You Need To Update Your Website:
- Higher bounce rate
- Your web pages taking long time to load
- Lower on-site time
- Distinct drop in the number of leads and conversions
- Old website
- Non-responsive website
- HTTP website
- Internet and external dead links
Benefits of Updating Your Website:
The benefits of updating your website’s design, content, SEO and code are huge. Besides ranking higher in the organic search, a modern look will show your customers that you are keeping up with the changes. Moreover, adopting the latest technologies keeps your website safe and earns the trust of your target market.
Contact Verve Innovation!
Wondering how to update your website? Verve Innovation, a leading website design and SEO company in Melbourne, has a team of experienced frontend and backend web developers who can help. We are happy to offer our assistance to make your website more influential. For more information on our web development and web design services, feel free to give us a call on 1300 683 783.